Enhance Your Team's Performance with Expert HTML & CSS Solutions

Partner with an expert developer to streamline your landing page and HTML email projects.

About Charles

With over 20 years of experience in web and email design and development, Charles Page has established himself as a versatile and highly skilled developer. Throughout his career, Charles has taken on lead developer roles, mentored junior developers, and collaborated seamlessly as a part of diverse teams. His expertise spans a wide range of industries, including retail, automotive, financial services, healthcare, restaurant, non-profit, and more.

Charles' extensive background includes working in both corporate and agency environments, where he has contributed to high-profile projects for clients such as Ford, UT Southwestern, the American Heart Association, Susan G. Komen, Copart, VCA Animal Hospitals, Texas Instruments, and Heritage Auctions. His ability to adapt to different industries and work environments makes him a valuable asset for any team looking to enhance their web and email development capabilities.

Charles is comfortable working with both IT and marketing teams, thanks to his extensive experience in these fields. His unique background allows him to thrive in both environments and serve as an effective liaison between the departments. His expertise ensures smooth collaboration and communication, making him a key player in delivering high-quality, integrated solutions.

Work with Charles

Why You Should Consider Flexible Contract Solutions

Flexible contract solutions are the ultimate answer for many teams, offering unmatched flexibility and efficiency. Charles specializes in these contracts because he understands the unique benefits they provide, especially for teams facing heavy workloads or skill gaps. Here's why this approach is ideal:

Immediate Relief for Overworked Teams: Whether it's a short-term project or an ongoing need, bringing in an experienced contractor like Charles is the quickest way to provide your team with the relief they need. Instead of waiting months for approvals and funding for a full-time hire, a contractor can start immediately, ensuring your projects stay on track.

Simplified Decision-Making: Creating a full-time position requires navigating through multiple departments, securing approvals, and allocating funds, which can be time-consuming and frustrating. Full-time or part-time contracts eliminate these hurdles. It's much easier to convince decision-makers to bring on a contract resource who doesn’t require a full-time salary and benefits, providing a cost-effective solution without the long-term commitment.

Avoid Hiring Delays and Uncertainties: Charles has seen firsthand the challenges teams face when trying to hire permanent staff. Overworked teams often wait months for approval, only to have the process fall through at the last minute. By opting for contracts, you can sidestep these delays and uncertainties, giving your team the support they need right now.

Tailored Expertise: With Charles' extensive experience, he can seamlessly integrate into your team, providing targeted expertise exactly where it's needed most. This flexibility allows you to address specific project requirements without overburdening your existing staff.

Cost-Effective Solution: Hiring a contractor can be a smart financial decision. You get access to a seasoned professional without the overhead costs associated with full-time employment. This model ensures you maximize your budget while still achieving exceptional results.

US-Based Resource: As a Dallas, TX resident, Charles is centrally located and has successfully collaborated with teams across all four US time zones. His US-based presence ensures convenient communication and a deep understanding of the local market, adding another layer of reliability and effectiveness to his services.

Don’t let your team suffer from overwork and delays. Choose the flexible, efficient solution of contracts with Charles Page, and give your team the expert support it needs to succeed!

Scenarios Where Flexible Expertise Excels

Charles Page's flexible contracting services offer a cost-effective solution for marketing and technology teams facing various challenges. Whether you're dealing with workload spikes, skill gaps, or the need for specialized expertise, his support provides the perfect balance of agility and proficiency. Explore the following use cases to see how Charles can seamlessly integrate with your team, delivering the support you need when you need it.

Schedule Charles

Employee is on Maternal/Paternal Leave

When a key team member is on maternity or paternity leave, it can create a temporary gap in the workforce. Hiring Charles can ensure that the workload is managed smoothly without overburdening other team members. This temporary solution allows for continuity and maintains productivity levels until the employee returns.

New Project Causes Temporary Need for More Hands

Launching a new project often requires additional resources for a short period. Charles' services can provide the extra support needed to get the project off the ground, ensuring that all aspects are handled efficiently and professionally. Once the project stabilizes, the temporary need for extra hands will diminish, making a flexible arrangement ideal.

Spike in Workload Due to Peak Season

Many industries experience seasonal peaks where the workload significantly increases. During these times, bringing Charles on board can help handle the extra demand without the need for a long-term hire. This flexibility ensures that your team can meet deadlines and maintain quality during busy periods.

Current Staff is Overburdened, but Not Enough Work for a Full-Time Requisition

When the workload is heavy but not consistent enough to justify a full-time hire, Charles' part-time or full-time contracting offers the perfect solution. It provides the necessary support to alleviate the pressure on your existing team, improving their productivity and morale without the long-term commitment of a full-time employee.

High-Level Tasks Where Current Staff Lacks Required Skill/Expertise

Sometimes, specific projects demand a level of expertise that the current team does not possess. Charles' extensive experience in web and email development can fill this gap, ensuring that high-level tasks are executed with precision and expertise. This avoids the need for extensive training or the risk of subpar execution.

Low-Level Tasks Where Current Staff Skill Level Would Be Underutilized (Grunt Work)

Using highly skilled employees for low-level tasks is not cost-effective. Charles can handle these essential but lower-level tasks, freeing up your full-time staff to focus on more strategic and complex responsibilities. This ensures optimal utilization of your team’s skills and resources.

Transition Periods Between Hiring

During the transition periods of hiring new full-time employees, there might be a temporary gap in the team. Charles can provide interim support to maintain continuity and ensure that ongoing projects are not affected by staffing changes.

Special Events or Marketing Campaigns

Special events, product launches, or marketing campaigns often require additional resources for a limited time. Charles' expertise can help manage the increased workload and ensure that these events and campaigns are executed flawlessly.

Charles' versatile experience with industry leading tools

How to work with Charles

It's Simple! Companies can hire Charles by purchasing a bank of hours. Here’s how it works:

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Purchase Hours in Increments

All hours must be purchased in increments of 10, up to a maximum of 40 hours per week if Charles is fully available.

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Auto-Renewal

After the initial 8-week period, the engagement will auto-renew in increments of 2 weeks until notice is given that the need is no longer there. This provides flexibility and continuity without the hassle of renegotiating terms frequently.

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8-Week Minimum Engagement

Each engagement requires a minimum commitment of 8 weeks. This ensures that Charles has enough time to integrate with your team and deliver meaningful results.

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Flexible Hour Adjustments

Temporary increases in hours will be handled on a case-by-case basis, allowing for adaptability to project demands.

[email protected]

972-836-7423

Expertise on Demand: With Charles' extensive experience, marketing departments can access top-tier expertise without the overhead of a full-time hire.

Success Stories from CHARLES' Clients

Discover how Charles Page's expertise has made a significant impact on various projects across different industries. These case studies highlight the challenges faced by his clients, the innovative solutions Charles provided, and the successful outcomes that followed. Explore these success stories to see how Charles' contracting services can bring exceptional value to your team.

Enhancing Ford's Marketing Efforts with Expert SFMC Development

Client Overview:

Ford, a global leader in the automotive industry, was launching a new Ford Pass app and customer feedback initiative. They needed to create landing pages and emails within Salesforce Marketing Cloud (SFMC) and brought Charles in to be a part of the team.

The Challenge:

Ford had a solid marketing department but needed extra talent to pull off this new initiative. They required someone who could hit the ground running from day one. With a robust SFMC setup already in place, they needed an expert proficient in Email Studio, Journeys, Cloud Pages, and Ampscript. The primary goals were a timely launch, proper functionality of all marketing elements, and ensuring ease of use for their customers.

The Solution:
Charles integrated seamlessly with Ford's existing team, leveraging his extensive experience with various SFMC components to provide immediate value. Using SFMC, Ampscript, Litmus, JavaScript, HTML, and CSS, he participated in daily standups and collaborated closely with the project manager and other developers.

Charles' ability to quickly understand Ford's business units and his rapid adaptation to Cloud Pages, despite it being a new area for him, demonstrated his versatility and dedication. Within one week, he was able to build new Cloud Pages, showcasing his ability to adapt and deliver under pressure.

Implementation:

Timeline: 6 months
Team Collaboration: Worked with Ford's internal team and other developers brought on for the project.
Obstacles: The fast-paced environment required Charles to quickly get up to speed with minimal guidance. Despite having no prior experience with Cloud Pages, he mastered it quickly and delivered new pages within a week.

Results and Impact:

Metrics: The Ford Pass campaign received a 17% higher click-through rate (CTR) than previous Ford campaigns. The customer feedback initiative also helped Ford better manage their online reputation. As a result, Ford's revenue increased by 12% that year.
Client Feedback: Ford was very pleased with the efforts of the entire team and expressed interest in working with Charles again on future initiatives.

Schedule Charles for your next project

Driving Success for Heritage Auctions with Expert Marketing Solutions

Client Overview:

Heritage Auctions is the largest collectibles auctioneer and the third largest auction house in the world. The company is known for its professional business practices, vast expertise in art and collectibles, and the use of the latest advancements in technology.

The Challenge:

Heritage Auctions was experiencing rapid growth and needed part-time support for several areas of their marketing department. Their full-time graphic designer was burdened with too many projects, and their full-time email developer was burned out from the number of weekly auction emails that needed to be developed and sent. Charles was able to utilize his diverse experience to help the graphic designer by designing promotional heroes for websites and emails, the email developer by coding HTML emails and loading them into Salesforce Marketing Cloud (SFMC), and the web developer by coding mobile-responsive HTML landing pages. The primary objective was to provide relief to their burdened staff by giving them an onshore resource who could take over some of their workload.

The Solution:
Charles visited their office and met with their Chief Digital Officer and his team. He learned about their specific challenges, and because he already had experience working within SFMC, Photoshop, and a .NET environment, he was able to make immediate contributions to three different disciplines within the marketing department. Using SFMC, Ampscript, JavaScript, HTML, CSS, Photoshop, and .NET, Charles provided fresh ideas and best practices from his experience working with other teams and organizations.

Implementation:

Timeline: 10 years+
Team Collaboration: Charles worked closely with Heritage Auctions' internal team, including graphic designers, email developers, and web developers. By integrating seamlessly into the team, Charles was able to act as an extension for several disciplines, providing crucial support when there was too much work for one person but not enough to justify a full-time hire. His flexibility and expertise allowed him to enhance collaboration across the team, ensuring that all marketing initiatives were executed efficiently and effectively.
Obstacles: Every organization changes over time, and Charles had to remain flexible to grow with the department's needs. New faces, new systems, and new processes are a natural part of the evolution of an organization. Charles adapted to these changes, quickly getting up to speed with new technologies and workflows, which enabled him to continue delivering high-quality results despite the evolving environment.

Results and Impact:

Metrics: Revamping Heritage's email template resulted in a 31% increase in CTR and record-breaking revenue for the company, surpassing $1 billion. Charles also contributed to the design and development of Heritage's Luxury Real Estate Auctions page, which set local sales records and maintains the highest sell-through rate in the industry.
Client Feedback: "Charles is a talented web/graphic designer who worked with us at Heritage Auctions for many years. He has demonstrated exceptional design and coding skills, handling tasks like web graphics, ad banners, HTML/CSS pages, and email production. He has been a vital part of our email production team and web graphics team, always being available and committed to meeting our needs efficiently. Charles is not only skilled but also an excellent team player, consistently delivering high-quality work with a positive attitude and professionalism. His dedication and expertise have been instrumental in our success, and we truly appreciate his outstanding service."
- Matt Polakoff, Marketing Manager